Offer & targeting
A compelling offer aimed at homeowners in your service area who are showing intent — not a boosted photo shown to everyone.
- Geo-targeted to your radius
- High-intent audiences
- Scroll-stopping creative
Meta ads for the trades — UK & US
Facebook ads that book jobs, not likes.
Most construction firms "boost a post" and wonder why nothing happens. FGSX builds proper Facebook and Meta ad systems that turn ad spend into tracked, exclusive leads and booked work.
150+
qualified leads in a client's first month
14x
return on ad investment
£4
cost per qualified lead
£30k
revenue generated for a client
Why "boosting posts" burns money
✕
Likes don't pay wages
Boosted posts optimise for engagement — reactions and comments — not enquiries. You get vanity numbers and no jobs to show for the spend.
✕
No offer, no landing page
Sending clicks to your Facebook page or homepage leaks almost every lead. Without a dedicated page and offer, interested homeowners bounce.
✕
No tracking, no idea
If you can't see cost per lead and cost per booked job, you can't scale what works. Most contractors are flying blind.
The FGSX method
A Meta ad system built for construction
Homeowners planning building, roofing and renovation work scroll Facebook and Instagram for hours. We put you in front of them with the right offer — and capture, qualify and follow up every lead.
The system
Capture & convert
A conversion landing page, lead capture and instant follow-up so clicks become booked surveys and consultations automatically.
- Conversion landing page
- Qualifying questions
- Speed-to-lead follow-up
Track & scale
Every lead tracked so you see cost per lead and cost per job. We scale the winners and cut the rest — in your own ad account.
- End-to-end tracking
- You own the account
- Predictable scaling
Which trades
Built for construction & the trades
We run Meta ads across the built environment. If you sell to homeowners or commercial clients, there's a good chance we can help.
See if we're a fit- ✓ Roofers — retail & insurance work
- ✓ Builders — extensions, renovations, new builds
- ✓ Remodelers — kitchens, bathrooms, whole-home
- ✓ Groundworks, fencing & metalwork
- ✓ Commercial fit-out & specialist trades
Facebook ads FAQs
What contractors ask us
Do Facebook ads actually work for construction?+
Yes. Homeowners planning building, roofing and renovation work spend hours on Facebook and Instagram, and Meta's targeting lets you reach them in your service area with the right offer. The key is treating it as a lead system, not just boosting posts.
What's different from boosting posts myself?+
Boosting posts buys likes. We build proper campaigns with an offer, a conversion landing page, lead capture, qualifying questions and follow-up — so the money turns into booked jobs you can measure.
Do you run Google Ads too, or just Meta?+
We focus on the mix that gets you the best cost per booked job. For most construction firms that starts with Meta (Facebook and Instagram), and we add Google search where it makes sense.
Who owns the ad account and the leads?+
You do. We build everything in your own accounts, so the audiences, data and leads stay yours — even if we ever stopped working together.
Book a free strategy call
Turn ad spend into booked jobs.
A no-pressure call to see exactly how we'd build your Meta ad system. If we're not a fit, we'll tell you.
Free • No obligation • UK & US